Microsoft creates new ways to allow Xbox 360 users to participate in the 2008 presidential election.
By: Kristin Wright
Published: Aug 24, 2008
Updated: Sep 2, 2010
Microsoft Corp and Rock the Vote announced a groundbreaking partnership that will allow Xbox 360 owners to register to vote. Gamers can participate in presidential polls and voice their opinions to the presidential candidates.
It will all happen through Xbox LIVE starting Monday, Aug. 25, the first day of the Democratic National Convention.
“Xbox is a natural partner to help us reach out to youth voters,” said Heather Smith, executive director, Rock the Vote. “To realize our goal of registering 2 million young Americans by this fall, we need to go where young Americans are, and there’s no doubt in our minds that many are on Xbox 360 and Xbox LIVE.”
{slot15}This is the first time that Rock the Vote has joined forces with an entertainment partner such as Xbox to reach voters under 30. Xbox LIVE is the largest online social network connected to the television, with membership totaling 12 million.
Xbox also will have a presence at both the Democratic and Republican conventions, promoting the Rock the Vote partnership and educating delegates about creating a safer entertainment environment on Xbox 360 and Xbox LIVE using the built-in parental controls known as Family Settings.
These industry-leading settings allow parents to limit their children’s access to Xbox 360 games and movies while managing their activity and communications on Xbox LIVE.
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