The Chief Executive of Napster believes that the the consumer will change their feelings toward renting music versus buying music and cell phones will help
By: Captain Maverick
Published: Feb 1, 2007
Updated: Sep 2, 2010
When many think of music piracy, they might think of the old Napster but they have made many changes in the last few years as now Napster offers music by way of a subscription service. But Napster's Chief Executive, Chris Gorog believes that Napster's dominance in the music subscription service has been hindered by Apple Inc.'s iPod. Due to the rights management of the iPod, music cannot be purchased from Napster for the iPod.
{slot15}Gorog believes Apple's approach is "anti-consumer" and that it has held back the subscription model. Now Gorog sees light at the end of the tunnel as consumers turn to mobile phones that also operate as MP3 players. Gorog believes that this advancement will allow wider access to music subscription services.
The history of Napster surrounds music swapping. Napster almost single-handedly launched Internet song swapping but was forced to close in July 2001 after a series of legal battles over copyright infringement. It relaunched as a legal download site in 2003.
Napster announced earlier this month that it had signed a deal to become the exclusive online music subscription service to AOL, giving it access to an additional 350,000 subscribers on top of its current 566,000 paid subscribers.
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