Despite the victory of the Blu-ray over the HD DVD format in the high-definition format wars, sales are lagging
By: Captain Maverick
Published: Apr 30, 2008
Updated: Jul 4, 2009
Blu-ray sales are still lagging despite the victory of the format over HD DVD in the format war. Market research firm NPD Group released tracking data on Wednesday showing that sales of standalone Blu-ray players have for the most part, decreased in 2008. This does not include Sony PlayStation 3 or PCs with Blu-ray drives. But standalone player sales have decreased by about 40 percent from January to February, and saw a small 2 percent increase from February to March.
So what does this mean for Blu-ray and when can we expect to see sales pick up? Some analysts believe that it could be 12 to 18 months before the industry sees a substantial up tick in sales in the Blu-ray player market. Mainly when consumers see the prices of the standalone players get down to the $200 price range. During the holiday season, the average price reached approximately the $300 range and sales were improved.
Although in the first quarter of 2008, those same standalone Blu-ray players actually increased in price by about 5 percent which could partially account for the slump in sales. But until the price becomes more attractive to consumers, it is unlikely that the industry will see the Blu-ray sales take-off anytime soon.
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