Microsoft Still Says No Way to Blu-ray

Microsoft denounces Bly-ray for Xbox 360 and its Zune music players.

Microsoft Corp has said it before and now that rumors have again resurfaced, Robbie Bach, Microsoft's president of entertainment and devices said first of all that the company does not have any plans to start producing a Zune phone device anytime soon though the Zune is a platform, and it is promising to see pieces of it turn up in other devices.

Mr. Bach again denied that there are any plans to add any Blu-ray device to the Xbox 360. Rumors kept resurfacing that the Blu-ray will be added to the Xbox 360 since the loss of the HD DVD to the Blu-ray in the high definition format wars. However, as Bach confirmed, this is just wild speculation.

Though the Xbox 360 had an HD DVD peripheral device, this does not mean that it needs to have one going forward, according to Mr. Bach. He added that the Blu-ray industry hasn't even seen the growth in the market that it had expected to see.

Microsoft then announced that it was going to halt manufacturing the device and that nothing would replace it. Since that time, the Internet has gone wild with speculation and rumors that Microsoft would eventually come out with a way of incorporating the Blu-ray player into its Xbox 360. Microsoft has stood firmly that there was no way that it would ever incorporate the Sony technology into the Microsoft console game device. Nevertheless, it seems that Microsoft has had to repeatedly reiterate its position each time the rumor resurfaces. As a result, do you strongly think there might be some truth to the rumor?