Black Friday Prepares for Holiday Deals

Holiday deals prepare Black Friday shoppers for outrageous bargains that begin before dawn.

By: Ben Thompson

Published: Nov 22, 2007

Updated: Aug 28, 2010

Black Friday Prepares for Holiday Deals

Black Friday for retailers is the time of year when retailers are willing to take items at a massive loss, or not make a lot of money in the hopes that people will buy and return throughout the planned holiday season.

It's a cat and mouse game for Black Friday between retailers and customers, but it's not always easy to tell who's the hunter and who's the hunted.

To help prepare for the mad rush, a Best Buy store in Orlando did a dry run. Store employees lined up outside the building, and made the mad dash once the active doors were opened.

"So we gotta make sure it's very smooth for them and fast and they have a good time in our store," said the manager of the store.

Like Best Buy, retailers all over the country are wooing prospective customers to wake up before dawn and line up earlier than ever to chase a bargain. Some stores are opening as early as 4:00 AM in the morning.

Some holiday circulars have been leaked over the web and many stores are just going with the flow and alerting early bird customers online.

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"If you come early, you get it. If I come late, I won't get it and I won't get that discount," said one shopper. Of course some don't get it at all. One shopper said, "To shop at 4:00 AM, never in my life."

Even so, retailers are counting on those willing to shop 'until they drop for the ultimate big deal.

Moreover, if you get left in the dust on black Friday, don't forget that Monday is widely expected to be the biggest online shopping day of the year.

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