Google Enforcing YouTube Copyright System

Google is testing new technology that will allow content owners prevent YouTube from uploading copies of their videos or if they wish, authorizing uploads with ads that pay the owner

By: Captain Maverick

Published: Oct 17, 2007

Updated: Jul 4, 2009

Google Enforcing YouTube Copyright System

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Google may have bought a real bucket of worms when they bought YouTube but they don't seem to think so. Though they have faced lawsuits for disregard of intellectual property and copyright violations, YouTube is still a money-maker and Google is not giving up easily on it. On Tuesday, YouTube launched a content identification system, YouTube Video Identification, that gives copyright owners some measure of control over the presence of their content on the site.

This new copyright service requires the content owner upload the videos that they want to protect and when that is done, then YouTube users will be prevented from uploading copies of the same videos, or if they prefer, they can have the choice of monetizing unauthorized uploads with ads. This will allow the owners of videos more flexibility of how they want to handle the unauthorized upload of their videos.

Viacom still has a lawsuit against Google and YouTube and it is yet unclear whether this new technology will prompt them to drop that copyright claim. As the case continues to grind along after 64 legal filings later, Viacom still seems set on its $1 billion pay day.

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