Google Unleashes DoubleClick Ad Manager

Google is already rolling out new products following the conclusion of its $3.1 billion DoubleClick acquisition earlier this week. The new Ad Manager is an advertising inventory management tool, freely hosted, that publishers can use to sell, schedule, deliver and even measure their sold ads.

Ad Manager is currently in beta.

"Google Ad Manager effectively complements the DoubleClick Revenue Center, which is focused on publishers with larger sales teams ... we're committed to the continued development and enhancement of DoubleClick's offerings," Google Senior Product Manager Rohit Dhawan said.

Google says that the new service will assist publishers in managing their ad inventory and ensuring all ads appear as scheduled.

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However, Ad Manager is different from putting AdSense code into a site. The new tool is based on DART, the platform that powers DoubleClick. The platform tagging process lets publishers spend more time working with their advertisers and less time on their ad-management solution.

According to Google, several publishers have been using Ad Manager successfully during its existing beta stage. Publishers are by invitation only.

Ad Manager is the first of what advertisers see of the Google DoubleClick integration.

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