Google AdSense on Mobile

Google's AdSense for mobile complements Google's original AdSense service, which places ads on participating publishers' sites that correspond to the publishers' content. Both versions of AdSense run on Google's auction model and AdSense publishers earning money based on the number of ads clicked on by viewers.

Many telecommunication companies know a great deal about their subscribers, but they tend not to share that information without compensation, if at all. That leaves Google to either make deals with telecom partners or to deepen its own data about those using its services both on the Internet and mobile devices. With almost all of Google's revenue coming from Web advertising, Google is no doubt anxious to deliver mobile ads that phone users want to see and that advertisers want to pay for.