Google realizes that with almost half of the population of the world carrying a mobile phone, it seems like the perfect place to advertise
By: Captain Maverick
Published: Sep 19, 2007
Updated: Sep 2, 2010
Google Inc.'s AdSense program makes sense to website publishers, especially when many of those web surfers get there by way of their mobile phones. Thus, Google announced on Tuesday the availability of AdSense for Mobile, its service for placing contextual ads with mobile Web content.
Google's AdSense for mobile complements Google's original AdSense service, which places ads on participating publishers' sites that correspond to the publishers' content. Both versions of AdSense run on Google's auction model and AdSense publishers earning money based on the number of ads clicked on by viewers.
Many telecommunication companies know a great deal about their subscribers, but they tend not to share that information without compensation, if at all. That leaves Google to either make deals with telecom partners or to deepen its own data about those using its services both on the Internet and mobile devices. With almost all of Google's revenue coming from Web advertising, Google is no doubt anxious to deliver mobile ads that phone users want to see and that advertisers want to pay for.
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