Apple Files Green NYC Complaint

Apple feels that the GreenNYC logo will cause dilution of the distinctiveness of the computer company's trademark.

Apple has filed a formal complaint against New York's trademark application for a new "Big Apple" logo which seems to be similar in design to its computer company's logo.

Apple said that the symbol logo used for New York's "GreeNYC" initiative, which promotes recycling and eco-friendly behavior, is not only similar to its own, but says causes consumer confusion resulting in damage and injury to the computer company.

Apple feels that the GreenNYC logo will "cause dilution of the distinctiveness" of Apple's trademark.

The new 'Big Apple' morphs the symbol for infinity, similar to a figure eight on its side, with the outline of an apple, featuring a stalk and leaf.

New York's official travel and tourism organization, NYC & Company, filed the trademark application in May last year and began using the logo across print, TV, the Internet and on taxis and bus shelters as part of a campaign urging New Yorkers to reduce their pollution and greenhouse gases.

Apple challenged the application in January, but last month New York protested Apple's challenge, saying its protection of the logo is too broad.

"We believe the 'infinity apple' design and its mission to create environmental awareness are unique and distinctive and do not infringe upon the Apple computer brand," said a NYC & Company spokeswoman.

The Beatles, who originally came up with the design with Apple Records, tried to sue Apple for its usage of the name and the associated logos. The fierce battle went on for decades which finally ended in February 2007.